The name Phrame ApS reflects my belief that the right frame is key to innovative and efficient problem-solving. The simplest solutions always start with a strong idea—but with over 15 years of experience in innovative product development, I fully agree with many renowned innovators: great ideas don’t appear by chance. They grow from a frame that fosters deep insights, solid knowledge, co-creation, and the conditions needed to support the way we think for the task at hand.